Since 1996 Box Tops for Education has linked healthy eating to healthy learning through an initiative that has parents across the nation sending in cereal box tops to raise funds for their local schools. For the next two months, however, the program will take a bit of a twist. With a goal of raising $1 million in mind, Ford has become the first automaker to team up with Box Tops for Education and bring box top collecting online.
Instead of mailing in box tops to garner financial support for schools, parents can now do any of the following to earn credit:- Watch a Ford product video on the program's website (http://generalmills.promo.eprize.com/btfe/?affiliate_id=1c) for 5 points
- Request a brochure online for 10 points
- Purchase a new Ford model for 250 points
"This is just another example of us going local and grassroots," said Jim Farley, a Ford Group VP. "It's a modern program in that it is so local and so authentic."1
While the scholastic sweepstakes is expected to donate a significant amount of money, it isn't the only initiative that Ford has undertaken in the realm of education. The automaker donated approximately $1.8 million this year and $5.5 million in total to U.S. schools through its Drive One 4 UR School program.
To test drive a model such as the Ford Focus and start raising funds for your local school in the Washington D.C. area stop by Jerry's Ford Alexandria at 6510 Little River Turnpike Alexandria, VA. Also, feel free to contact us. We are happy to answer any questions you might have about this and other Ford initiatives.